Strategy & Impact Metrics

for Startups 

WHAT We define social impact strategy and metrics for companies who have social impact embedded into their mission but aren't realizing the market advantages it can offer.

WHY Early stage companies can (but often don’t) leverage their social impact ethos and programs to gain business advantage and go toe to toe with larger competitors to attract talent, customers, and investors. 

When you build social impact into your company early, social impact becomes authentically core to your business, brand, and culture.

HOW Your social impact metrics and strategy will include the below tools and our process is designed to be completed in as little as three months.

 

  • What is it? A well researched and cited document that outlines why social impact is important to your company, what problem you are helping to solve and how you are leveraging your company's assets to do that. See details below.

    Why do you need it? This strategy doc serves to effectively orient current and new team members to the impact you are working to achieve, the mechanisms and programs you employ to do so, and the ways in which employees can engage. This is used as the one source of truth about how your company is effecting positive change.

    Your Social Impact Strategy will include:

    Why social impact is important for your company

    • Central to ethos + mission/vision

    • Access to customers, partnerships, funding, brand halo

    What social impact problem your company is working to solve

    • Clearly outline the specific problem you are working on

    • Research + citation of the current state of this problem

    How your company is leveraging its assets to solve this problem

    • How your product, people, resources, data, influence is being leveraged to reduce the impact of this problem

    • The metrics you will use to track your impact

  • What is it? A set of objectives and metrics that illustrate what problems your company is trying to help solve, how you’ll engage parts of your business to make this change, and what metrics you are tracking progress and success against.

    Why do you need it?

    • To make meaningful progress it is essential to be clear on the goals, who is responsible for driving the activity to achieve them, and to track progress and success,

    • To realize the advantages of being impact driven, it is important to be able to report on your progress.

  • What is it? A short, poignant and easy to grasp deck highlighting the important points from the social impact strategy document.

    Why do you need it? This deck will help you realize the advantages of being a social impact company by easily communicating your impact message and goals to employees, customers, partners, and funders. This deck is frequently used for company all hands, new hire onboarding, board education and funder presentations.

  • What is it? A short set of talking points that everyone in your company is trained to use when talking about the social impact of your company. This should include a one liner and an elevator style pitch.

    Why do you need it? You are not only creating a great company, you are simultaneously working to solve systemic problems and inequities in our society. We want to be sure that everyone who interacts with your company hears about your good work in a consistent way.